Intellectual Property Strategy
Align your Intellectual Property Strategy with your Business Strategy
Today, 90% of the value of the S&P 500 is made up of intangible assets, including intellectual property such as patents, copyrights, trademarks, and trade secrets. Understanding the value of these assets is critical to growing the value of your enterprise.
Historically, IP strategy focused on the strength of the legal framework of your intangible assets and was the domain of your legal department. As a result, the IP and business strategies were rarely integrated in most organizations.
Today, however, intellectual property ownership is only one aspect of a much larger picture. In addition to knowing the volume and scope of your company’s IP portfolio, you also need to understand the competitive outlook for related IP and any of the products, services and processes that the IP supports.
Aon works with you to grow enterprise value by developing an intellectual property-based value creation strategy that aligns with your business strategy. Whether your business is anticipating acquisition activity, raising capital, preparing for an IPO or evaluating other market-driven events, we develop value capture programs designed to help you optimize your IP assets to improve outcomes and drive success.
Aon’s IP Strategy Solutions include:
- Competitive and Industry Landscape Evaluation
- Buy-Side Assessment
- Sell-Side Intellectual Property Intelligence Articulation (Quality of IP)
- Enterprise Value Creation
- Intelligent Portfolio® Build
