Why Traditional Coaching Doesn't Work

Coaching can be highly effective, but there are several reasons it may not work for some individuals and organizations: Lack of Commitment Coaching requires active participation, openness to feedback, and a willingness to change.

If individuals or organizations are not fully committed to the process, results may be minimal.

Misaligned Goals: If the goals of the coaching are unclear or misaligned with the individuals or organizations true needs, it can be difficult to see meaningful progress. Coaches need to ensure that the goals are relevant, specific and measurable.

Poor Follow Up or Accountability: Coaching without proper follow up or accountability mechanisms often leads to a lack of sustained progress. Regular check-ins, feedback and reinforcements are essential for maintaining any progress made during the coaching sessions.

Organizations are having a challenging time reporting on a return for their coaching investment. However, it is important to consider both tangible and intangible results from coaching:
- Financial impact, for example increased revenue
- Performance improvement; for example, goal achievement
- Employee satisfaction: was there an increase in motivation, focus or job satisfaction?
- Behavioral change: Did coaching help shift mindset, increase resilience or adaptability?
- Measuring specific outcomes; Track before and after metrics

Aon’s People Insights Coaching helps individuals rise to the challenges of today and tomorrow by drawing on our best-in-class portfolio of assessment tools and combining proven best practice coaching methodologies with an individualized approach.

Here at Aon, we work with organizations and individuals to ensure our coaching journeys are highly engaging, will drive behavioral change, but also provide the business with quantifiable results.

Leading with Data Driven Journeys Our coaching journey begins with Aon’s Award-Winning Personality Questionnaire.

Participants will undergo the assessment to ensure a data led journey is followed. We then have 2 delivery options available to flex to the needs of the client and the organization: Targeted Coaching Participant Journey - 3 x 90-minute Coaching Sessions over 5-week period where the coach and coachee will deep dive into one specific subject relevant to the individuals learning journey Traditional Coaching Participant Journey - 8 x 90-minute Coaching Sessions over 6-month period covering a range of subjects. Coaching without proper follow up or accountability mechanisms often leads to a lack of sustained progress.

That’s why participants going through Aon’s People Insights coaching journeys are provided with a Coaching Manual that details the process and manages their expectations in terms of pre/post work required throughout their journey. The participants are also required to sign a commitment declaration at the start of the Coaching Journey to facilitate active participation and attendance to sessions. We also conduct an engagement survey pre and post coaching to measure improvement, growth, and satisfaction, and report back to the organization on the progress being made by the individual during the coaching sessions to ensure ROI.

Getting coaching right is crucial. It can significantly impact individuals and organizational growth. But let’s be honest, it is not cheap, so how can we ensure that we are investing in the right way when it comes to coaching?

Accountability, a clear journey and outcomes, as well as measuring progress are key success criteria for workplace coaching. If done right, coaching is essential for achieving meaningful and sustainable results at both an individual, and organizational level. If done right, it is absolutely money very well spent.
Speak to Aon Assessments about how People Insights can help transform your workforce, helping to develop the leaders of tomorrow, today.

Contact: Kathryn Kellock
Commercial Director
[email protected]