Brand Behaviors

Our Aon brand is what defines us and what makes us different from our competitors. The core essence of our brand consists of delivering value and impact to our clients. As trusted advisers in risks, broking and consulting services, everything we do should be focused on that promise.

To help us in this effort, we have internalized a strong set of values / behaviors that have become the bedrock of our company:

• We listen harder
• We combine strengths
• We bring innovation
• We can do
• We take pride