All Aon designs and experiences should embody these concepts. This list should act as a north star; consult these characteristics for guidance and inspiration as you design.
Aon experience is not: Unskilled, Inexperienced
Aon is the leading expert in our space. As a trusted source, our expertise is backed by research and data. Our delivery of information cuts through the noise, providing just enough detail, just in time to help clients make quick decisions.
Aon experience is not: Intimidating, Daunting
Designs are simple and straightforward—users should not feel like they need a certain level of expertise in order to use a tool. We offer a no-pressure environment where users are comfortable and free to engage at their own pace, and purchase when ready.
Aon experience is not: Confusing, Unsettling, Discouraging
We aim to reduce the fear and uncertainty inherent in dealing with risk, health and finance—users should feel entirely taken care of by Aon. We strive to answer questions before they’re asked, provide sufficient feedback, support decision-making and create encouraging experiences.
Aon experience is not:
Generic, Basic
Our products and services seek to solve the unique problems our users face. We provide exactly what users need, when they need it. From blue-collar workers to executives, across industries and countries, we address the unique requirements of each user base.
Aon experience is not: Static, Archaic
How can we design to adapt and evolve into the future? At Aon, we ask how a solution will work not only today, but tomorrow, and next year. By thinking and acting multiple steps ahead, we can utilize our data and expertise to empower users and provide new insights.