UX Characteristics

All Aon designs and experiences should embody these concepts. This list should act as a north star; consult these characteristics for guidance and inspiration as you design.

Adept


Aon experience is not: Unskilled, Inexperienced

Aon is the leading expert in our space. As a trusted source, our expertise is backed by research and data. Our delivery of information cuts through the noise, providing just enough detail, just in time to help clients make quick decisions.

Approachable


Aon experience is not: Intimidating, Daunting

Designs are simple and straightforward—users should not feel like they need a certain level of expertise in order to use a tool. We offer a no-pressure environment where users are comfortable and free to engage at their own pace, and purchase when ready.

Reassuring


Aon experience is not: Confusing, Unsettling, Discouraging

We aim to reduce the fear and uncertainty inherent in dealing with risk, health and finance—users should feel entirely taken care of by Aon. We strive to answer questions before they’re asked, provide sufficient feedback, support decision-making and create encouraging experiences.

Tailored


Aon experience is not:
Generic, Basic

Our products and services seek to solve the unique problems our users face. We provide exactly what users need, when they need it. From blue-collar workers to executives, across industries and countries, we address the unique requirements of each user base.

Forward-thinking


Aon experience is not: Static, Archaic

How can we design to adapt and evolve into the future? At Aon, we ask how a solution will work not only today, but tomorrow, and next year. By thinking and acting multiple steps ahead, we can utilize our data and expertise to empower users and provide new insights.