Global Citizens: Understanding the expatriate landscape and opportunity
Global mobility is changing at a rapid speed: globalised markets, demand for international experience and a desire to seek a better life have resulted in a large and diverse expatriate population that is estimated to increase to more than 60m over the next five years.
Understanding the composition of the expatriate targets, and connecting country-specific as well as international trends, will be critical to develop a winning strategy. This paper provides some insights in this rapidly changing insurance market.
