How to Choose the Right Travel Insurance Partner for your Firm
Oct 25, 2019 | Aon
Does this company truly understand our segment of the travel industry?
Take a look at the company’s history not only in the general travel industry, but also in your specific category. While there are some needs that hold true across all types of travel, there are definitely differences in designing a travel protection plan for a Caribbean cruise versus an African safari. A partner with category-specific knowledge can help you develop a package that is highly tailored to your demographic, your type of travel and your destinations.
Will this company represent our brand the right way?
Since your travel insurance partner’s employees will be interacting with your guests – often during stressful moments when things haven’t gone exactly as planned – they are an extension of your brand. You want a partner who can act as that seamless extension and deliver the same customer experience your own team is trained to deliver.
What level of transparency will be provided into our travel insurance program?
Insurance plans are complex, with a significant number of variables that can make or break the long-term viability of a travel insurance program. Data and analytics on all aspects of the program can be vital in helping to improve customer experience and optimize program performance.
How many choices will we have with products and plan designs?
Some travel insurance providers are limited to offering a certain set of products. Look for a partner who can offer plans from any number of insurance carriers, to ensure options that represent the best choice for your firm and for your customers are considered and evolve with your changing business needs.
Does the company offer the right mix of high and low tech communication options?
Yes, chatbots and mobile apps are musts for many customers, but there are still those who want a more personal experience from start to finish. Think about your customers’ communication preferences today as well as what they might be tomorrow as you vet potential partners.
Finding the right travel insurance partner can – and should – take some time. But by really understanding what you and your customers want from the experience, you can narrow the field a little more quickly and establish a relationship with the partner you can envision staying with for the long-term.
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