Jun 03, 2024 | Aon
As summer approaches, consumers are eagerly mapping out their vacation plans, as evidenced by these statistics from Pinterest: over one billion travel-related searches and more than 10 billion travel saves in the past year alone. International travel in 2023 rebounded to 88% of pre-pandemic levels, signaling a promising path toward a full recovery in 2024. Major global events like the summer Olympics in Paris and Taylor Swift’s European tour are helping drive this resurgence, coupled with a collective yearning to explore both new and timeless destinations. Here are a few key trends that travel suppliers should keep an eye on this summer.
Read more
|
Mar 27, 2024 | Aon
America’s population is graying. As of 2020, according to a recent report, more than 1 in 6 people (55.7 million) were 65 or older. However, older Americans increasingly aren’t content to sit out their golden years. Many have no plans to retire and are often physically and mentally healthier than their predecessors. They are also a “spending force to be reckoned with,” according to a Labor Department survey, and account for nearly a quarter of all spending last year.
Read more
|
Jan 23, 2024 | Aon
Do you consider yourself a bookworm? Are you fueled by wanderlust? If you answered ‘yes’ to these questions, you’re the perfect candidate for literary tourism – the practice of visiting places around the world that have been featured in your favorite novels. This can mean checking out historical sites where characters were born and plots unfolded or traveling to settings where authors found their inspiration.
Read more
|
Oct 11, 2023 | Aon
Set-jetting, or traveling to destinations that have been immortalized on the big screen or within the captivating realm of television, can be a truly enchanting experience. Whether it's a scene-stealing cityscape, a serene countryside, or a fantasy world brought to life, there is lots of inspiration to be had – and viewers are acting on it. Data from Expedia’s 2023 Travel Trends Report indicates “two-thirds of global travelers have considered and 39% have booked trips to destinations after seeing them on streamed shows or movies.”
Read more
|