The Evolving Role of Global Benefits Professionals
The scope of a global benefits professional’s role is rapidly expanding to one that is more strategic, involving the design of engaging and meaningful programs. This shift aligns with the fact that ensuring compliance and competitiveness is a top priority for global benefits professionals, with nearly nine in 10 companies listing it as a priority.1
Benefits professionals’ role in driving strategic business initiatives like wellbeing, diversity, equity, inclusion and belonging (DEI&B), as well as environmental, social and governance (ESG) issues, gives them an opportunity to relate benefits back to company values and create an identity that authentically reflects those values. This can then underpin the strategic design of the benefits program and, perhaps surprisingly, help drive cost efficiencies within an organization.
Three Steps to Achieving a Global Benefits Identity