Three Ways to Boost Value from Benefits: APAC Insights from LinkedIn

Three Ways to Boost Value from Benefits: APAC Insights from LinkedIn
Aon Insights Series Asia

09 of 09

This insight is part 09 of 09 in this Collection.

January 20, 2025 4 mins

Three Ways to Boost Value from Benefits: APAC Insights from LinkedIn

Three Ways to Boost Value from Benefits - Adel Tan

Adel Tan, Senior Director of Compensation & Benefits in Asia Pacific at LinkedIn, provides valuable insights on enhancing the effectiveness of employee benefits.

With multinational companies facing ongoing medical plan cost challenges in Asia Pacific (APAC), HR leaders are under pressure to optimise benefits utilisation and move the dial on employee wellbeing – all within budget constraints.

At the recent Aon Insights Asia annual conference, Adel Tan, Senior Director of Compensation & Benefits in Asia Pacific for LinkedIn joined a panel discussion to share her views on improving the impact of employee benefits.

1. Turning Cost Challenges into Opportunity

As medical inflation continues to impact the APAC region, multinational organisations are asking compensation and benefits leaders to focus on value creation while managing costs. “The need to contain costs drives innovation,” Adel says. “We need to think of creative ways to deliver value but at the same time mitigate rising costs”.

She points to LinkedIn as an example of a business that has rationalised its insurance and health plans to deliver benefits that really matter to employees. “We now cover newborns from day one, and we’ve been able to introduce coverage for some taboo areas, like suicide,” she says. “Delivering extra value to employees without spending more starts by challenging preconceived ideas.”

Quote icon

Cost containment is not the enemy – it fuels innovation. It’s about asking, ‘What do we need to do?’ then doing that efficiently. It’s about innovation and leverage, not ‘pulling back’ or ‘missing out.’

Adel Tan
Senior Director, Compensation & Benefits, Asia Pacific, LinkedIn

2. Draw on Data and Stories

As data-informed decision-making becomes the norm, HR leaders are turning to analytics to refine their benefits offer. A prime example of this is LinkedIn’s ‘Your Parental Journey’ initiative, which re-imagines existing benefits programs and aligns them with different stages of an employee’s parenting journey.

“When someone logs a ticket to ask HR a question, what triggers it?” asks Adel. “It’s a situation in their life. So, we set about re-imagining and presenting our benefits to match different situations and life events. YPJ – Your Parental Journey – is our program that addresses chapters of the parenting journey. We find this is a good way to bring everything together, to embody our inclusion story, by addressing individuals at their point of need.”

Three Ways to Boost Value from Benefits: APAC Insights from LinkedIn Image 2

3. Vary Your Communication Approach

To drive engagement and benefits uptake, LinkedIn aims to go beyond the ordinary in their approach to communication. Adel says it’s vital to change things up to keep it interesting for employees as well as measuring to know what is working. “We have gamification, we have a wellness reward platform where you can go to get foam rollers, exercise bands, and even things for your pet,” she says. “Once every two years we run an employee survey, where we ask employees ‘where do you go for benefits information?’. If they don’t mention our platform, we know there is something wrong.”

As APAC continues to navigate a difficult time in the economic cycle, these insights from multinational companies offer strategies for optimising the value of benefits while mitigating cost increases. By using data to understand what truly matters to employees and innovating to maximise impact, HR leaders can unlock greater value from their benefits spend, so employees and organisations can thrive.

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