Aon Business Decision Maker Survey

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2024

Business Decision Maker Survey

Executives are saying their businesses are moving too slowly to address the volatility caused by the four Megatrends of Trade, Technology, Weather and Workforce

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Perspectives on a Challenging Risk and People Landscape

Major shifts across four key Megatrends — Trade, Technology, Weather and Workforce — are impacting global business. Aon has gathered insights from more than 800 C-suite and senior executives in North America, the UK and Europe to gauge how business leaders achieve more clarity and confidence in this environment.

Key Findings

The results confirm the importance of the four Megatrends to business decision makers and highlight their concerns about the pace of change and their ability to respond. Scroll down to view in-depth insights for each of the four Megatrends.

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Business decision makers recognize the enormity of the challenges presented by the megatrends of Trade, Technology, Weather and Workforce and they are looking for actionable insights and innovative tools to address critical risk and people issues.

Greg Case

President and Chief Executive Officer

Four Megatrends Impacting Risk and People Decisions

Aon’s Business Decision Maker Survey found that as risks grow more interconnected, business decision makers feel pressure to take on more responsibility to manage the challenges found within these trends — and are looking to advisors to provide actionable insight and advice.

Key Findings

The survey revealed that Trade, Technology and Workforce ranked as the top priorities (80-plus percent responded “extremely important”) while Weather lagged just behind (70 percent responded “extremely important”).

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The Vital Role of Actionable Insights

Confident business decision makers are more likely to size and price risk exposures and event scenarios.

Nearly 60 percent of “very confident” decision makers have quantified the profit-and-loss of supply chain, cyber risk, and weather-related scenarios and events in the last year, compared to just 36 percent of less-confident leaders.

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As the Megatrends grow more interconnected, businesses which adopt a comprehensive, data-driven, forward-looking approach to risk management will more confidently address challenges and seize opportunities.

Eric Andersen

President, Aon

Weather — Overlooked Risk?

While the majority of business decision makers recognize that weather is a top risk only 59 percent of those surveyed have quantified the financial impact of extreme weather — compared with 72 percent carrying out the same exercise for cyber.

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Methodology

The inaugural Business Decision Maker Survey was conducted through online interviews with more than 800 business decision makers between April 24 and May 5, 2024. Respondents included C-suite executives, senior executives, and executives of companies with more than 500 employees in the United States, Canada, United Kingdom, Germany, France, Italy and Spain.