The luxury goods sector is becoming an increasingly crowded space, as brands that once did not see themselves as
operators in the luxury goods market, now identify opportunities to diversify and create products and services that
can be sold at a premium. The question then remains: Is this trend leading to the luxury goods industry facing a
talent crunch that will place greater strain on their ability to retain, attract and upskill talent?
This is one reason — alongside a reassessment of workforce priorities and wellbeing as a result of the pandemic — why
a focus on building workforce resilience is key. Initiatives like differentiating employee benefits to help create a
standout employee value propositions (EVPs), increasing a firm’s emphasis on wellbeing, and upskilling and
reskilling existing talent, will be vital for the long-term future of every luxury goods brand.
The Luxury of Competition
In order to respond to the demands of younger customers that are pushing into the luxury goods segment, it will be
critically important to leverage new technologies and adjust to the digital landscape. This may require a
reevaluation of skillsets available versus those needed to future proof the organization.
To drive their digital transformation, luxury brands will need a standout tech team — which means looking outside of
retail and competing with the likes of Google and Apple to secure talent that can take advantage of growth and value
opportunities in areas like digital assets and artificial intelligence. Many businesses will find the competition
too hot and face questions regarding their existing pay and reward structures. Can they be flexible enough to meet
the increased salary demands needed to attract this new talent?